Every year, tens of millions of people get acquainted with the peculiarities and values of the cultures of other peoples. From the first contact with these cultures, people quickly become convinced that the representatives of these cultures react differently to the outside world, they have their own points of view, value systems and norms of behavior that differ significantly from those accepted in their native culture.
The process of interaction of cultures, leading to their unification, arouses in some nations the desire for cultural self-affirmation and the desire to preserve their own cultural values. A number of states and cultures demonstrate their categorical rejection of the ongoing cultural changes. To the process of opening cultural borders, they oppose the impenetrability’ of their own and an exaggerated sense of pride in their national identity.
The intricacies of cross-cultural communication, emphasizing its growing importance in our globalized world are explored in this article. It delves into the challenges, cultural variables, and harriers that can impede effective communication between individuals from different cultural backgrounds, while also providing strategies to overcome these obstacles.
Many problems related to culture arc international and even global dimension. Acute problems of "mass culture", spirituality and lack of spirituality. At the same time, are becoming increasingly important impact, dialogue, mutual understanding of different cultures, including the relationship of modem Western culture and traditional cultures of the developing countries of Asia and Latin America. Thus, interest in issues of cultural theory has profound practical roots. All this has stimulated the development of the philosophical problems of culture and has led to significant progress in the field of knowledge, down to the question of the creation of a special science of culture -cultural studies.